Privacy policy

Effective Date: June 12, 2025

This Privacy Policy explains how Epoch Outdoors, LLC ("Epoch Outdoors", "we", "us", or "our") collects, uses, shares, and protects your personal information when you visit or make a purchase from our website at epochoutdoors.com (the "Site"). By accessing or using the Site, you agree to the terms of this Policy.

1. INFORMATION WE COLLECT

1.1 Device & Usage Information

When you access the Site, we automatically collect information about your device and how you interact with the Site, including:

  • Device Information: browser type and version; operating system; referral source; IP address; time zone; and language settings.

  • Usage Data: pages and products viewed; search queries; clickstream data; date/time stamps; and other performance data.

We collect this information using:

  • Cookies & Similar Technologies: small data files placed on your device. You can manage or disable cookies via your browser settings; see allaboutcookies.org for more.

  • Log Files: records of actions taken on the Site, including IP address, browser type, ISP, referring/exit pages, and timestamps.

  • Web Beacons, Tags & Pixels: electronic files embedded in pages or emails to track Site usage or email engagement.

1.2 Order & Account Information

When you place an order or create an account, we collect:

  • Personal Details: name; shipping and billing address; email address; phone number.

  • Payment Information: credit/debit card numbers (processed securely by our payment processor and not stored on our servers).

1.3 Marketing & Communication Data

If you sign up for newsletters or promotional offers, we collect your consent and preference data (e.g., email communications you opt into).

2. HOW WE USE YOUR INFORMATION

We use the information we collect to:

  1. Fulfill Orders & Provide Services: process payments, arrange shipping, send invoices, and communicate about your orders.

  2. Customer Support: respond to your inquiries and support requests.

  3. Risk Management & Fraud Prevention: detect and prevent suspicious or fraudulent activity.

  4. Site Optimization & Analytics: analyze Site usage and performance; improve content, layout, and functionality.

  5. Marketing & Retargeting: send you promotional emails (with your consent) and deliver targeted advertising via platforms like Facebook Ads and Google Ads.

3. SHARING YOUR INFORMATION

We may share your personal information with:

  • Service Providers: third-party vendors who perform services on our behalf (e.g., Shopify, payment processors, logistics partners, email platforms, analytics providers).

  • Legal & Regulatory Authorities: when required by law, court order, or government regulation; or to protect our legal rights.

  • Business Transfers: in the event of a merger, acquisition, or sale of assets, your information may be disclosed as part of that transaction (under confidentiality terms).

4. THIRD-PARTY SERVICES & LINKS

The Site may contain links to external websites or services we do not control. This Privacy Policy does not apply to third-party sites; please review their privacy policies before providing any personal information.

5. COOKIES & OPT-OUTS

You can manage or disable cookies through your browser settings. To opt out of targeted advertising:

6. YOUR RIGHTS

Depending on your jurisdiction, you may have the following rights regarding your personal data:

  • Access & Portability: request a copy of the data we hold about you.

  • Correction: ask us to rectify any inaccurate or incomplete information.

  • Deletion: request erasure of your personal data (subject to legal obligations to retain certain records).

  • Restriction & Objection: limit or object to certain processing activities (e.g., marketing).

  • Withdraw Consent: you can withdraw consent for marketing communications at any time by clicking "unsubscribe" or contacting us.

To exercise any of these rights, please contact us at info@epochoutdoors.com. We will respond within the timeframe required by applicable law.

7. CALIFORNIA RESIDENTS

Under the California Consumer Privacy Act (CCPA), California residents have additional rights:

  • Right to Know: request disclosure of categories and specific pieces of personal data collected.

  • Right to Delete: request deletion of your personal data.

  • Right to Opt-Out of Sale: we do not sell personal data for monetary consideration; if this changes, you may opt out.

  • Non-Discrimination: you will not be discriminated against for exercising your CCPA rights.

To submit a CCPA request, email info@epochoutdoors.com.

8. DATA RETENTION & SECURITY

  • We retain Order Information for as long as necessary to fulfill transactional and legal obligations (typically 5 years).

  • Device and analytics data are retained for up to 24 months.

  • We implement appropriate technical and organizational measures to safeguard your personal data (e.g., encryption in transit, regular security reviews).

9. INTERNATIONAL DATA TRANSFERS

Your data may be transferred to and processed in the United States or other countries. We take steps to ensure adequate safeguards for cross-border transfers (e.g., using Standard Contractual Clauses).

10. CHILDREN’S PRIVACY

Our Site is not intended for children under 16. We do not knowingly collect personal data from minors. If we learn we have collected such data, we will delete it promptly.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy to reflect changes in our practices, legal requirements, or Site functionality. We will post the revised Policy with a new Effective Date. Continued use of the Site constitutes acceptance of the updated Policy.

12. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy, please contact:

Epoch Outdoors, LLC